World’s First Silicone Hydrogel Color Circle Contact Lens Unveiled in Malaysia2014-10-29



miacare CONFiDENCE leverages innovative EautraSil™Hydrophilic Silicone Technology to increase oxygen transmissibility, enhance lens wearing comfort and improve overall corneal health.
 
 
KUALA LUMPUR, 10 SEPTEMBER 2014 – BenQ Materials, a leading Taiwan-based optical materials manufacturer, has introduced miacare CONFiDENCE, the world’s first silicone hydrogel color circle contact lens in Malaysia. By leveraging the innovative EautraSil™ Hydrophilic Silicone Technology, the miacare CONFiDENCE daily disposable contact lens has an oxygen transmissibility level of Dk/t 150. This means that miacare CONFiDENCE allows six times more oxygen to pass through the lens to the cornea than other regular soft contact lens, hence significantly enhancing all-day wearing comfort and promoting long term eye health. In fact, miacare CONFiDENCE is the world’s only daily circle contact lens that exceeds Dk/t 125, the minimum standard suggested by international studies.*

“Developed with Asian contact lens wearers in mind, miacare CONFiDENCE daily disposable contact lens not only enhances the natural beauty of your eyes but also offer exceptional comfort so much so that it is comparable to a contact lens-free experience,” said Matthew Chang, National Sales and Marketing Manager, miacare.

While contact lenses are safely used by millions of people every day, inevitably there are still isolated issues faced by users. Consumers are less aware of the importance of oxygen transmissibility deficiency that will affect the comfort level. However, with the introduction of miacare CONFiDENCE daily disposable contact lens, concerns related to eye comfort, safety and corneal health are now easily addressed.

Apart from the innovative EautraSil™ Hydrophilic Silicone Technology, miacare’s dot matrix color printing technology offers a naturally beautiful look with plenty of room for oxygen passage. Specifically, the outer pattern of the miacare CONFiDENCE lens with a diameter of 13.2mm for a large unobscured optical area easily helps bring out the natural beauty of the eye.  


miacare CONFiDENCE also features a unique color blocking technology for total fade resistance. This color blocking technology employs an ultra-precise tri-layer printing technique to keep the pigmented layer in the centre and completely isolated from the eyes — thus ensuring the highest level of safety and protection for the eyes.

To improve aesthetics for the contact lens wearer, the world’s first silicone hydrogel circle color contact lens is also available in two colors – brown and black. The colors of miacare CONFiDENCE offer the most natural look for Asian eyes, so that you can now enjoy long-lasting comfort and beauty at the same time. With the warmth and softness of the golden tone of brown, you can capture everyone’s attention with instantly dreamy eyes. The black colored lens meanwhile highlights the stunningly dark and mysterious look that accentuates the natural beauty of your eyes.

Commenting further on the miacare CONFiDENCE daily disposable lens, Chang added, “It has the perfect beauty and eye-health balance. At the end of the day, we want to reach out to people from all walks of life by providing the comfort of prolonged lens wear.”

Apart from miacare CONFiDENCE, BenQ Materials is also offering the miacare SiHy 1-Day daily disposable silicone hydrogel contact lens for the local market.

Some of the unique features of miacare SiHy 1-Day daily disposable silicone hydrogel contact lens, which is also available in miacare CONFiDENCE, include the smart peripheral curve design of the contact lens that effectively brings tears and oxygen to the surface of the eye. This ensures that there is adequate tear exchange for improved surface wettability, reduced irritation and extra comfort for the contact lens user. Furthermore, the curve design enables the lenses to stay precisely where they are naturally, unaffected by eye movements for a consistent, flawless look.  

To further mitigate issues related to discomfort, irritation and dryness of the eye when wearing contacts lenses, both miacare CONFiDENCE and miacare SiHy 1-Day daily disposable silicone hydrogel contact lenses provide double moisturizing agents — Hyaluronic Acid and Sodium Alginate. This unique formula has been exclusively developed to help maintain contact lens softness and flexibility for more gentle wear from the first hour to the last.

Other distinctive features available in both miacare CONFiDENCE and miacare SiHy 1-Day daily disposable silicone hydrogel contact lenses include UV protection to block off harmful UV rays and protect eyes from retinal damage. Both miacare CONFiDENCE and miacare SiHy 1-Day daily disposable silicone hydrogel contact lenses are also available in different power ranges to correct near-sightedness. To maintain the natural, healthy state of the eye, all miacare contact lenses are packaged in a gentle, non-irritating pH7.2 solution that is similar to human tears.  

miacare contact lenses are now available at leading optical chain stores and plans are currently underway to make it available nationwide by the end of the year. miacare contact lenses are currently on promotion, priced at RM90 (two boxes) and RM170 (two boxes) for miacare CONFiDENCE, and miacare SiHy 1-day daily disposable silicone hydrogel, respectively.

For more information on miacare contact lenses, please visit www.miacare.com
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